With a new year, setting new goals for your life is tradition. New year’s resolutions don’t have to be limited to your personal life; they also can be valuable for your professional life. Here are some of the most beneficial new year’s resolutions for businesses.
When business owners are dealing with day-to-day operations and problem solving, long-term strategizing often falls by the wayside. For the new year, recommit to having a solid strategy and plan for your business. Take the time to think about what you want your business to accomplish in the new year, and write those goals down. Break those goals into action steps and have measurable benchmarks to track your progress throughout the year. Set aside time each week to consider your business goals and your business plan for the year, and create a to-do list for the week that will drive your business toward those goals.
Make marketing a priority.
Another element that business owners let fall off the to-do list is marketing. It can be hard to find time to post on social media, reach out to existing customers, meet with potential customers or develop a marketing plan when you’re trying to keep your business operating. Without marketing, however, your business can’t grow. You need to put your business out there to appeal to potential customers and encourage existing customers to continue to do business with you. Just like you set aside time for business planning, set aside time to work on your marketing with measurable goals. Create a plan for how many customers you would like to call or visit per week or per month, how many marketing emails you would like to send and how many social media posts you would like publish. Setting goals and setting aside time to execute your goals will help your business grow in 2019.
Often, business owners feel too busy to undertake strategic planning, marketing or other business tasks that will drive the business forward. The only way to solve this problem is by delegating. Make it your resolution to evaluate your daily tasks and see what day-to-day operations can be delegated to your team. Delegating will free up your time to focus on the more important, bigger picture elements of your business, it will help you to feel less stressed and it will help grow your team by giving employees more confidence and allowing them to earn new skills so they can grow with your company.
Let go of what isn’t working.
Another way to free up your time to do what’s important is to let go of the things that aren’t working for your business. It can be difficult to let go of tasks or initiatives that have become habit or that you had high hopes for, but if they are not serving your business, they are a waste of time and resources. For the new year, evaluate your business strategies, identify what isn’t helping your business grow and commit to letting those things go.
The new year is an important time to re-evaluate and goal set for your business. Determine what your new year’s resolutions will be for your business, and see those resolutions through to grow your business in 2019.