New year — new you! The old cliché has become ubiquitous, and it’s easy to understand why; new years signify new beginnings and the opportunity to start something new, be it a new habit or a new approach to life. If you’re a small business owner, the new year marks an excellent opportunity to examine your goals for your business and what you can do to achieve them in the coming year. If you haven’t already, it’s time to set a new year’s resolution for your business. Here are some suggestions.
Let go of what isn’t working.
Too much of what we do in our business is a matter of habit. We do things a certain way because it’s the way we’ve always done things. The new year is the perfect time to let go of outdated business practices or systems that simply aren’t working. Take some time to evaluate your operations, from how you handle intake paperwork and schedule appointments to how you market your business. Look for ways to update your modus operandi to help your business run more smoothly and efficiently.
Update your online marketing plan.
Consumers nearly universally begin their search for new products and services online. If you don’t have a strong web presence, your business will be missing out. A simple website is no longer good enough. Your website should be mobile-enabled, up to date and refreshed regularly. You also should have a presence on social media sites, especially Facebook, as more and more consumers are looking for and building relationships with businesses via social media.
Get a new skill.
Small business owners have to take on a lot of tasks. They have to hire and organize employees, oversee marketing strategies, maintain the books and potentially even provide the services their businesses offer. With all that’s on your plate, there’s a good chance that you’re doing a lot that you have never been trained in and you’ve learned to do on the fly. In the new year, make a goal of learning something new. Pick up a skill that will help you to better operate your business or provide better services to your customers.
Get more involved in your community.
When you’re a small business, your visibility in your community matters. The more you get involved in the community, the more exposure you’ll get to potential customers. Not only will the people you meet in your community turn to you when they need your products and services, but they’ll be more likely to tell family and friends about your business because they know you personally. And attaching your business’s name to community events and organizations will help grow name recognition in your market.
Set a goal.
Of course, the best resolutions are ones that will help you to further your business goals. Whether you set a new goal for the year to center your resolutions on or just refocus on your original business goals, start your year with a clear vision of where you want your business to be when it comes time to set next year’s new year’s resolutions.