Tip 1: Identify your audience
Any type of marketing begins with identifying your audience, including digital marketing. When you are promoting your business in the digital age, you have to know who you are speaking to and what information they would find valuable. As you develop a digital strategy first determine your target customer: How old are they? What is their income level? Where do they live? How busy are their lives? What information would they be seeking from your business? What problems do they face, and how can your business solve them? All of your marketing efforts should focus on providing information and services that will be relevant and helpful to your identified target audience.
Tip 2: Begin with your website
Your website is the hub of your digital presence. All of your other digital channels will route customers back to your website. That means if your website isn’t up to snuff, you will lose your target audience and target customers. As you look at your website, be sure that it doesn’t look outdated, that the information is up to date and that the website — from the design to the information shared — would appeal to your target audience.
Tip 3: Reach customers with email marketing
If you’re not already marketing directly to your customers with email marketing, you should be. Email marketing is cheap and effective, and it allow you to share relevant promotions and information with customers. When using email marketing, make sure emails are personalized to avoid a generic feel, and avoid delivering emails during work hours, when people are less likely to be checking personal email accounts.
Tip 4: Be social
A social media presence has become essential for small businesses in the digital age. In addition to targeting your audience with social media advertising, social media also allows you to build rapport with your customers and grow a brand for your business. Which social media channels you focus on will develop on the age and lifestyle of your target audience.
Tip 5: Analyze your digital presence
One of the biggest advantages of the digital age is that there are many tools to evaluate your digital presence. Nearly all social media tools and email marketing services provide data so you can see which posts and emails are getting the most interactions from your target customers. There are tools that can allow you to see where traffic is coming to your website from and which paths visitors are using on your website. Use these tools to evaluate and improve your digital presence.
The digital age can be intimidated for small businesses. There’s a lot of information out there, and there are a lot of digital tools to use to market your business. By starting with a few basic tips, you can get the most out of your digital presence.