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Businesses have long known that their success depends on marketing. Why reach out and make connections with customers and the community? To generate business and, ultimately, a reputation. What savvy businesses are beginning to realize is that marketing is no longer about taking out ads. Nor is it about attending community events and building a website. They realize that, today, social media should be a big part of their marketing strategies.

Use Social Media as Part of Your Marketing Strategy - SirVent FranchisingMore and more, potential customers are finding and researching businesses using social media. In a 2014 survey, 74 percent of respondents reported that social media influenced their purchasing decisions. So, if you aren’t establishing a social media presence? Consequently, you are missing a serious chance to reach out to customers to establish and grow your brand.

Audience aside, why is social media such an important tool in marketing and growing your business?

Social media grows your web presence.

When consumers search for a business – whether it’s a restaurant, a maid service or a chimney sweep, they are searching online. Social media helps you grow your online presence.  This way, when potential customers search for a chimney sweep online, they find you. Quality content on social media can be especially beneficial.

Social media helps customers get to know you and your company.

Websites can do a great job of providing information about a business to potential customers. However, social media can help customers and potential customers get to know you and your company. Often, websites present a façade. Neat pictures of offices, sweeps posed, smiling, next to happy customers. There’s nothing wrong with that, but it doesn’t give customers a sense of who you are. Social media provides you with the opportunity to communicate with your customers every day. On-the-job photos, informative and valuable posts, and social media connections to others in the community can provide customers with a sense of familiarity. This, in turn, helps to grow trust. That’s especially important when your business involves going into people homes.

Social media can help you set yourself up as an expert.

When people go searching for a company to perform any sort of service job for them, they want to know that the person doing the service is an expert in the field. In addition, they also want someone they can trust. One of the great things about social media is that it provides a platform for you to provide helpful information daily to your customers. This can help establish you as an expert in your field; someone your customers, or potential customers, can trust their homes with.

If you haven’t already, it is time to begin establishing your social media presence. As you do that, it’s important that you go beyond opening social media accounts with an intent to post occasional or even regular updates. For success in social media, and in business, it’s important to have and execute a social media strategy. That strategy can help you brand your business. Plus, it builds relationships with customers, as well as building trust with potential customers. These are all key goals in marketing a business!