One of the biggest challenges business owners face is how to attract new customers. SirVent Franchising knows that building your credentials, earning your certifications, and being a member in good standing in community organizations sends a strong message to potential customers. You want potential, as well as existing customers, to know your reputation is important to you, you have established deep roots in your community, and are willing to invest your time and money to ensure work is performed to the highest standards possible.
There are extensive marketing campaigns to remind homeowners to do their due diligence and check the credentials of a business before engaging. That’s why it is so important for you to make the commitment to excellence and acquire the appropriate credentials. When potential and existing customers see you have earned your credentials and certifications it lets them know you are a business they can trust and have the confidence necessary to do business with you. Once you acquire your credentials it is important to let others know the investment in excellence you have made by including those icons on all your marketing materials including your online presence, estimates, contracts, business cards, etc.
Here are three of the most recognized and regarded credentials you can have:
For over 100 years, the Better Business Bureau has been helping consumers make better marketplace decisions by providing a resource data base on the ethics, feedback, and background information on businesses in nearly every industry and location.
There are two credentials that homeowners are advised to look for when choosing a chimney company: Certification from the Chimney Safety Institute of America (CSIA) and the National Fire Protection Association (NFPA). Both organizations have strong support for consumers as well as those in the industry.
The mission of CSIA is to “Advance public awareness while educating and certifying industry professionals”. Their vision is to enable “ Every family (to enjoy) a safe, warm home”. Since 1983, CSIA fulfills these objectives with three distinct, yet overlapping, areas of focus. The first offers certification programs to ensure chimney technicians are knowledgeable and able to perform the services required in a professional and skilled manner. CSIA also offers educational programs designed to keep professionals and homeowners up-to-date on the latest heating and ventilating appliances, tools, techniques, and legislation applicable to chimney and fireplace maintenance. CSIA also serves an instrumental role in providing a valuable resource for homeowners to broaden their understanding of chimney and fireplace function, construction, operation, and safety. Click here to learn more about CSIA certification programs and consumer education.
The National Fire Protection Association was founded in 1896 as an international “non- profit organization devoted to eliminating death, injury, property, and economic loss due to fire, electrical and related hazards. The association delivers information and knowledge through more than 300 consensus codes and standards, research, training, education, outreach and advocacy; and by partnering with others who share an interest in furthering the NFPA mission.”
Remember, the only way to achieve long term business success is by continually attracting and retaining a strong client base. In order to do so, customers must have confidence in your abilities. Show your customers why they should be doing business with you by making the financial and time commitment to earn these important industry credentials.