It’s a new day and a new way of communicating. If you need to talk to someone, you pick up your cell phone, no matter where you are, and give someone a call. If you want to see what’s been going on, you go on Facebook and check things out. Instagram is a great place to see what’s been going on in your friends’ lives, and so is Snapchat. These are just a few of the places you can go to find out what’s been happening, or to find a new recipe, or to see a new style. But social media isn’t just for catching up or finding something new and different to try out. If you’re looking for someone to do work for you, social media is a great place to start. That’s why it’s so important for business owners to get their business’s name out there on social media! Read on to find out the advantages of getting your business name out there.
Bang For Your Buck
When you put your business’s name and services out on social media, you are getting a lot of name recognition for not much money input. By putting your business on social media, you are reaching a broad base of potential customers just by getting your name out there. But there are strategies that you can follow to get more viewers. Get started by making a creative web profile, then start interacting with other businesses. Encourage your business associates and your customers to go to your page and like it, and also share it with their friends and business associates. The more people that share your page, the more potential customers you have. That can do nothing but increase your business.
More Opportunity to Build Relationships
The more ways that you choose to put your name out there, the more customers or potential customers you’ll reach. Putting information on Facebook is great because it allows for interaction between you and your customers, but what about the people who don’t have Facebook? If you have a blog on your website and people can comment on that blog and you comment back, you’ve now begun to build a relationship using a different media site. If you have an interactive question and answer spot on your website, you’ve opened up another avenue where people can get ahold of you and ‘talk’ to a real person, not just read about what you do. Anything that you can do to build a relationship with a customer will help to bring that person in, wanting to do business with your firm. Adding more media spots will help get your name out there, allow others to see who you have as friends, and help to build a relationship of trust by comments and replies.
Leadership Through Research and Interaction
Another benefit of using social media in connection with your business is that you can gain expertise and knowledge through research and interaction with other businesses. Certifications and ongoing education are important, but social media allows you an additional way to research on your own as well, find techniques and strategies that you can try and report back on to your customers, and become an expert in your field! The more you know, the more your customers will trust you with their wants and needs. And the more you know, the more confidence you will have in corresponding with your customers as well.
Tips for Using Social Media to Increase Your Business
Keep Your Site Up-to-date and Active
One way to really make social media work for you is to make sure that you are on your site frequently. The more interaction you have between you and site visitors, the better. And the more often you update and add interesting tidbits, the more it will reassure people that you are up-to-date and knowledgeable about the latest and greatest in your business. Social networking moves quickly, and being off your site for a week can make a huge difference. Also, the more often you are on-site and responding to customers’ questions and comments, the more you will be able to build relationships with customers and a reputation for caring about making sure that their needs are being met through quality service. Also, if a customer brings up a problem and you have done something wrong, be quick to admit it and to fix the problem in a hurry. Respond with an explanation of what went wrong and how you will be fixing the issue so that other potential customers will know that you are willing to work with them to make things right.
Know What You’re Trying to Achieve
It’s important to know what you want to achieve in your business, and using social media is no exception. Understand what your goals are, what you’re trying to achieve through the site you set up, and then track those goals by keeping up with the traffic you get through your site. If you don’t know what it is you want, you won’t know if you’ve achieved anything, so this is an important part of using social media in your business operations.
Let Us Help You
If you’re interested in having a conversation about how you can use social media to help build your business, give SirVent Franchising a call at 844-747-8368. We look forward to helping you achieve all your goals in building your own business.